To frame is to select, by including or excluding, it is to understand the architect’s intention, the articulation of the different volumes, to be steeped in the function of each of the designed and constructed elements. To translate this philosophy one must also bring one’s own vision and be both the vector of the architect’s thoughts and the witness, the eye of the passer-by, of the user, of the inhabitant.
To be both the one who sees and the one who passes on the vision.
Photography and video do not compete, they are complementary.
For them to work together requires that the photographer and the film maker have the same approach, the same sensitivity. Although the purpose remains the same, the means of expressions are different. In photography, it is the person who looks at the pictures who determines the timeframe of the viewing by turning the pages as he wants, therefore the album designer’s (or the gallery’s) skill is paramount in suggesting the pace. In a film, the director controls time, he sets the tempo, the viewer is guided by a predefined timeline. One does not watch a film as one consults a book of photos…
There is a time and place for both of them.
Technology is not an end in itself, it must help us to serve our purpose and that of our customers. Keeping up with the advance of technology is paramount. Having used digital technology since 2000, we systematically use the latest hardware and the most sophisticated software. Hence our clients benefit from the most recent developments, which allow us to make real technical progress (quality of the files, flexibility of use, speed), thus maximising the creative possibilities. Digital technology is used to make our images even more effective.